At the Reef

 

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The Reef, Downtown L.A. April, 2016

Terry has a cookie business, and a few times a year we do ‘shows’. Our favorite one so far is Artisanal L.A. A couple hundred local makers of artisanal food, crafts, beverages, music, and so on, gather to exhibit their wares to the public. We have had a booth there for a few years where we offer tastes of the cookies and sell them to the craft-minded people who have forked over a few dollars for the privilege. We usually do okay, the goal is to get our brand out in the marketplace, make new friends, and collect names for our mailing list. We also sell a few cookies.

Last year, the show was held in The Magic Box, an event venue on South Broadway. It is quite an experience. Folks show up on Friday with all the fixings for their 10 x 10 space and transform the second floor of The Reef into an amazing festival of locally produced goods. Saturday and Sunday are all-day affairs with thousands of people streaming by asking for samples. We spend a lot of time cutting and offering little cups with a piece of cookie. We might give out 1,500 samples over the two days. The best thing about the shows are the other vendors. We barter cookies for whatever we find interesting, kombucha, beef jerky, cheese, handmade crafts, it’s a lovely community.

 

These 4 cow-inspired chairs are in the lobby of the building, I shot them on our way out, late Sunday evening after two hectic days. I was in such a hurry to get home, I didn’t check the shot until later, but I kind of like the out of focus look for this one.

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