Survey Says …

 

 

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Trotta and Associates, Marina del Rey. May 2017

I have participated in a few marketing research surveys over the years. Typically, you take a pre-survey to see if you qualify and if you do, you are invited to participate. They usually involve a new product or re-branding of an old one, and you sit in a group from one to 20 and give your ‘input’. The products range from hard drives to healthcare, baby products to beverages. For your time, you are compensated with cash, a check, or lately a gift card. It is an easy gig, I’m pretty opinionated; I wish I could do it at least once a week.

This survey mandated that I bring a friend to participate or I couldn’t qualify. So the two of us trekked to the offices of this company in the Marina. Spacious, well-lit, this company provides conference rooms with audio-visual capabilities, everything is taped, huge wall to wall one-way mirrors behind which sit the faceless minions observing, taking notes or whatever faceless minions do while the public is offering its opinions, and cheerful interviewers. The ‘sponsor’ or client whose product we are evaluating is rarely present, but it’s impossible to know who is sitting in those darkened rooms behind the glass.

This interview lasted a little over half an hour, and my friend and I departed a little richer for simply giving our reactions to a series of slides with graphic designs. That’s all I can say, there is always an NDA involved. I have never seen more than one or two people in the spacious waiting room. This day, there were two folks sitting around the corner, but I especially liked the perspective of this hallway.

 

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